ULLU: Born in Minnesota.

Yes, Minnesota. Land of 10,000 lakes. Home to closely-knit farming communities and strong tribal nations. A state where bitterly cold winters forge a resilient, warm-hearted people. And, a place where our heritage has always been deeply rooted in the land—a land that has inspired great art, music, literature, and innovation.

Here, our memories are intrinsically bound to the land—as are our futures.

Minnesota has long been recognized as an agricultural, economic, and technology center, and a state that prides itself on its wild spaces.

So, it makes sense that ULLU would sprout up here.

Of course, where ULLU grows is up to you.

Our goal is to spark a million conversations right here in Minnesota—and wherever else people want to strike up a conversation. We’ll be sharing Minnesota stories and actions, but like the climate challenge—great ideas know no boundaries. Take them. Make them your own. Plant them in the fertile soil of your own community and help them flourish.

No matter who you are or where you call home, we welcome you. Join us at the table. Share your stories. Dig into our digital hotdish.